Environmental analysis should include answers to the following questions: What is our market? What is our market share? Who are our substitute competitors and who are our potential competitors? Who are our suppliers and what is their negotiating position?
What is the situation of the labour market? What are the philippine cp number legal regulations affecting our company? At this stage, it is useful to use tools such as Porter's 5 forces analysis or PEST analysis.
Company analysis , providing information on: size and production profile, financial system, incentive system, information flow, R&D expenditure, patents and licenses held, employment, marketing policy and organizational structure of the company.
Needs analysis is a key stage in the development of a strategic plan. What are our goals? What market share do we want to achieve? What do we want our sales volume to be? How do we want to be perceived by customers and business partners? In what direction do we want to develop? What should we invest in? What will our company and our environment look like in 5 years? A needs analysis should answer all these questions.
The result of the analysis carried out should be the selection of an appropriate strategy, followed by its implementation throughout the company and monitoring of its effects.
As you can see, it's not easy at all. It requires a great deal of intellectual effort and the dedication of considerable resources (money, time). Moreover, such planning is fraught with risks, since we can never be sure what will happen in a week or two, let alone several years. A financial crisis, a natural disaster, a sudden change in consumer preferences or government policy... any of these factors could render our entire plan obsolete, or at least a significant part of it.
What does the company's strategic plan contain?
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