com and that refers to a new breed of one-person companies that uk b2b email database build and scale software companies. In practice, this usually means doing everything yourself, including sales & marketing until you scale or gain revenue to hire reinforcements. What does Ravel Lindeman have to say? “Initially it was just a side project with a handful of users. This was a passion project for me in the beginning, however, as I grew my customer base I started to understand what features mattered most to different users and understand where to focus my efforts”.
While the company has since grown, in the early days, a large part of deciding where to focus his time was driven by revenue. Relatively early on, Ravel was amazed to see large corporate customers sign up and use the tool to merge and batch their excel sheets. “I started seeing email addresses from large enterprises sign up and use Gridoc - combining excel sheets with 1000’s of rows of data from different sources as part of a CRM migration effort.