This is one of the problems that artificial intelligence has created for SMEs and entrepreneurs (and for the rest of the market players, of course). And the solution for all of them is the same: brand and emotional connection . This is the part where ChatGPT cannot replace us.
The quality of the content it generates will continue to increase and soon we will no longer be able to distinguish between content (article, audio or video) generated by a person or by artificial intelligence.
One of Mark W. Schaefer's
telegram usa number latest newsletters (highly recommended) talked about this.
What can't ChatGPT beat us on?
When generative artificial intelligence evolves, the quality of its content will be very high. It will allow us to generate high-quality basic content. We can take this for granted.
The quality of ChatGPT content can never replace the brand reputation generated and the relationship created with its customers.
No matter how good the content, the approach, the soul that a brand (person or company) brings to its creation and the relationship it has with its audience, it cannot be matched or surpassed by artificial intelligence. It can generate 80% of that content, but it is in that remaining 20% where the real contribution of value lies .
As I said in my previous article “ Artificial intelligence yes, but not now ”, I am convinced that ChatGPT could not write the articles that I write. Neither for their content, nor for their approach, nor for the reaction they generate when you read them.
They may be of high quality, but they can never replace me. They cannot be written in the same way as if I had written them, or using the sources of information that I would have used (which are crucial for quality and focus). Even I don't have it 100% decided when I'm writing them!
So we come back, as always, to the roots of marketing and quality work in any industry:
Strengthen your brand (person or company).
Create meaningful/valuable relationships with your audience.
Differentiate yourself by quality, not quantity.
Accompany your audience throughout the ENTIRE purchasing process.
Be happy and work hard.