1. Create a content plan
Before creating your social media calendar, it is important to define certain aspects that will help you have a perfect and impeccable agenda. The first thing I recommend is that you establish your content plan .
You may be wondering, how do you do it? Well, like everything in Digital singapore business email list Marketing , the first thing you will have to do is define your buyer persona .
Defining your target audience is key to success on your platforms and, above all, to creating your social media calendar.
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In addition, to understand the behavior of your audience, with whom you want to connect, you need to ask yourself the following questions:
Who is your target audience? For example, it may be a young audience that includes men and women aged 17 to 27, or perhaps your product is aimed at men and not women or vice versa. In short, the idea is to segment your audience and define who you are going to create content for.
Where are they? Which social networks do they use? What are their demographics? This information is key to designing your social media plan and calendar without errors .
What are their preferences? This question will help you find out what their tastes are in terms of content. That is, do they prefer text, videos or infographics, etc.?
What are their needs? Listen to your audience. Knowing what they are talking about will help you discover their needs. With this you can be a winner on Social Media.
Then you can ask yourself simpler questions , such as: What makes your content so good that it deserves to be shared? What are the primary and secondary themes? etc.
2. Set goals
Now that you have defined your content plan, you must consider the objectives that will give substance to your digital marketing strategy and, in turn, the content that you will schedule in your calendar for Social Networks.
Now I will give you some examples of objectives that could help you define your content plan:
Position your brand on social networks.
Using social media content to increase traffic to your website.
Increase your leads .
Generate engagement with the audience.
Increase conversion rate.
3. Creating themes for social networks
The next step is to create ideas and themes so that you can begin to structure your Social Media calendar and know what to post on each date, day and time.
Having a meeting with your creative team will be a great help in defining some themes regarding your upcoming publications. If you are doing this alone, I suggest you go get a calendar and check special dates.
For example, if the product or service you intend to sell has every opportunity to have more marketing for Valentine 's Day, hurry up and create special content for those dates .
If you usually lower prices on your brand's anniversary, you should consider this date to create timely content.
That is, anything you consider relevant to creating original and personalized content is valid for creating a comprehensive Social Media calendar.
The idea is to take advantage of every opportunity to connect with your audience , whether to sell to them or offer them timely content in order to generate presence and gain their trust.