What are the risks that could compromise the value of the brand?
The lack of attention for our brand is the biggest problem there could be.
This can occur, in principle, in two cases:
Failure to use the brand
The first case may seem absurd but, from singapore phone numbers list experience, I can say that it happens much more often than you might think.
Many trademarks are registered in anticipation of the launch of a business, a product, a service that perhaps never happens.
While it is true that a trademark registration is valid for 10 years, if the trademark is not used that registration loses value.
The second case occurs when other, unauthorized subjects use our trademark or a similar trademark. If we never act with actions aimed at repressing and discouraging these activities, we could have the so-called "vulgarization" of the trademark with the consequent loss of all rights to it.
What practical tips can you suggest to protect the brand online?
To effectively protect your brand, as mentioned, the first step is registration at national, European or international level.
But this is not enough and it is necessary to put in place a serious surveillance mechanism for your brand.