Finally, it was decided that you will speak about:
the loyalty of Jean-Pierre, a salesman with the company how to build phone number list for 30 years, and of Maryse in accounting, who has had 25 years...
your store openings
your new young and dynamic team
your upcoming product launches
your marketing operation that was a hit this year
your annual seminar
your year in numbers
…
In short, you, always you, and still you ! Except that, on the recipient's side, it's not information that interests them that much. And for good reason, what interests them is...
Them, Them and more Them !
newsletter-wishes-emailing
The solution
We stop talking about ourselves and instead focus on the problems of our recipients. Ideally, we talk about their challenges of this past year, of next year and how we could help them solve them.
Your newsletter leaves your email box
Don't you see how it could be annoying to send 689 emails from your own mailbox ? Hmm... What if I told you about managing the 169 returned emails, the 35 errors, the 10 replies and the 8 emails marked as spam...? Not to mention that they may not be "opt-in" and compliant with GDPR legislation.
newsletter-wishes-email-platform
The solution to improve your deliverability
It is strongly recommended to use an email platform specifically dedicated to this task.
First, this will avoid being potentially blacklisted via your own email address and then, management will be so much simpler.
Statistics for you, among others:
of opening rate
of clicks
spam indication
health of your sending server. …
This data will allow you to analyze what worked and what should not be repeated in the future. Incidentally, you will also be able to see who is no longer in the company to update your files.
And you can proudly announce them when you return from vacation, like in this email sent just before the holidays in December (3 years ago, in 2021), to thank our segmented community for electing us Digital Talent of the Year.