ROI is about comparing the resources (time and money) spent on something with the results it produces. Often, it's the financial gain (the profit) you make when you take away the money you originally invested. This is usually referred to as ROI. But in content marketing, other metrics can and should be used to measure return, such as the number of followers gained on social media, page rankings, or the quality of leads generated from online content.
For this reason, ROI cannot be determined without first business email address list poland understanding how your content relates to your overall business goals. For example, if your goal is to increase your social media presence and you've invested in social media content , you may want to use metrics like followers gained to determine your ROI.
In this guide, we'll take a closer look at how to understand and measure the ROI of your content marketing so you can find out what really works for your business.
Decide what to pursue
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Content marketing isn't just about creating great content for your brand (although that's a big part of it), it's also about making sure that content gets the results you want. To understand your return on investment, you need to know what you're tracking. As mentioned, ROI is often thought of as financial gain, but that doesn't always have to be the case.