Digital marketing directors are clear about the importance of anchor text, as it turns out to be a key resource for improving the positioning of a website.
In addition, it is through links that you can guide your readers throughout your website by recommending topics related to the one you are dealing with and even taking them to a product or service page .
Taking readers from one source to another, allowing them to delve deeper into a topic, is beneficial both for them and for the website in question, as they invest more time on the site and Google views it favorably by considering it a relevant site.
What is an anchor text?
Anchor text is a word, phrase, or part of a text that contains a link to another web page. In short, it is the text that has a link inserted so that users can click on it.
Before the Penguin update in 2012 , Google used anchor texts to determin code phone number philippines e whether a particular website was relevant enough to users.
Nowadays, anchor text, beyond the issue of relevance, works as a factor for Google to decide to penalize different sites for lack of web optimization or even for spam.
Anchor texts serve to guide readers throughout your website in order to expand on the information provided in the article they are reading, and this is something that Content Managers take into account .
It is a crucial factor in a Linkbuilding or off-page SEO strategy because it is of great help to position your keywords and to optimize your internal links.
This is a practice that web positioning agencies employ to perfection and that is why many companies rely on them to carry out this type of strategy.
Finally, Google will have a better idea of what your website and the content you generate are about thanks to anchor texts, so you should never underestimate them.
Types of anchor text and examples
First of all, it is important to clarify that an anchor or link profile is the set of anchor texts of the links that are directed towards a particular site.
It is essential to keep track of this anchor profile to maintain the naturalness with which you communicate in your texts and avoid Google penalties.
In order to truly use anchor texts to optimize your website, you need to have a clear idea of what the different types are.