And I think it's the kind of

[hasan018542]

One look at this on a local business listing, and any customer would immediately know that this is a great nearby place to head for socks: Or that this independent grocery store has a deli counter with prepared salads: Or that this may be a hardware store, but it looks like it has a great selection of kitchen wares: Why publish local business shelfies? Potential customers may not bother to read all your local business listing categories, your business descriptions, your posts, but if they see a great image of what they’re looking for, the connection is instantaneous (in fact, 400% faster than textual learning).


And it’s not just people who are learning from your shelfies…it’s Google, too! Local usa business email list SEO, Mike Blumenthal mentioned this in a Duct Tape Marketing interview: “I was listening to a Google webinar for Product Experts… and they really liked what they called shelfies: pictures of the products in your business, on the shelf where Google and the consumer could get a really solid idea of what the place looked like and the range of products you were offering… They’ve created a term for it and they're clearly focused on it.


photograph you want.” Google has gotten so good at parsing images that they are now able to match them to perceived query intent. We already know that Google differentiates between images of single products. For example, here’s a search for “engagement rings san francisco”, and do note the images in the local pack: But when I change my query to “diamond necklaces san francisco”, look at how the photo for the business in the top spot changes.