Avoid very long URLs
Posted: Sun Dec 22, 2024 6:59 am
Additionally, you will reduce the bounce rate , because you will be attracting visitors who are interested in your content.
[Tweet “Friendly URLs are good for improving your website’s #SEO”]
It is also key to improving the SEO of your website or page, since it tells Googlebot what you are talking about. The clearer and cleaner your URLs are, the faster the search engines will position you.
I recommend that you do some research on social media, on your competitors' sites or through Google, so that you can identify the keywords that are dominating your market.
Then, with your team, determine which of these best fits your product descriptions or the business activity you are involved in.
Do not repeat the keyword more than 2 times
If you don't want to be perceived as a spammy website, be careful not to create URLs that contain your keywords 2 or more times. For example:
You must avoid appearing spammy to search engines , as Google's latest algorithm updates have cracked down on this and severely penalize sites that promote spam. Recovering from a penalty can be very difficult and puts the success of your business at risk.
Don't keep two URLs that are similar or the same
Perform a thorough check of your website's URLs and discard those with similar content . Consider implementing a 301 redirect. This will allow you to eliminate duplicate or similar content and thus avoid problems with Google.
However, I recommend that you be careful when making your redirects, you should not go through more than 3 consecutively.
Why? Imagine you found 3 URLs with similar content and you want to do the 301.
The content of URL A should not go to URL B, but directly to URL C.
This is because, as it is such a long chain of redirections, it is likely whatsapp number australia that the elements that position the content of the different URLs will become diluted, until they are lost when they reach the final link.
I have already mentioned that Google is placing a lot of value on user experience . That is why you should be careful with very long URLs, because they prevent the user from quickly and easily identifying what the content you offer is about.
Given this scenario, you can provoke two reactions:
The user does not access the site because he feels confused.
The user enters the site and leaves after two seconds.
In the first case, you will only scare away your users and experience low traffic. This will also affect your positioning as many will avoid entering your website.
The second reaction increases your bounce rate , which means that you are not providing the information that the user demands and, therefore, Google will rate you negatively.
Make sure your URLs resemble your titles
This point is related to what I have been mentioning regarding the information that the user demands.
When there is a relationship or similarity between these two elements, you give the reader peace of mind that they will be in a safe place, and that they will find the content they have searched for.
If the opposite happens (the URL is not related to the title), you make the user doubt whether it is a good idea to enter your website or not.
[Tweet “Friendly URLs are good for improving your website’s #SEO”]
It is also key to improving the SEO of your website or page, since it tells Googlebot what you are talking about. The clearer and cleaner your URLs are, the faster the search engines will position you.
I recommend that you do some research on social media, on your competitors' sites or through Google, so that you can identify the keywords that are dominating your market.
Then, with your team, determine which of these best fits your product descriptions or the business activity you are involved in.
Do not repeat the keyword more than 2 times
If you don't want to be perceived as a spammy website, be careful not to create URLs that contain your keywords 2 or more times. For example:
You must avoid appearing spammy to search engines , as Google's latest algorithm updates have cracked down on this and severely penalize sites that promote spam. Recovering from a penalty can be very difficult and puts the success of your business at risk.
Don't keep two URLs that are similar or the same
Perform a thorough check of your website's URLs and discard those with similar content . Consider implementing a 301 redirect. This will allow you to eliminate duplicate or similar content and thus avoid problems with Google.
However, I recommend that you be careful when making your redirects, you should not go through more than 3 consecutively.
Why? Imagine you found 3 URLs with similar content and you want to do the 301.
The content of URL A should not go to URL B, but directly to URL C.
This is because, as it is such a long chain of redirections, it is likely whatsapp number australia that the elements that position the content of the different URLs will become diluted, until they are lost when they reach the final link.
I have already mentioned that Google is placing a lot of value on user experience . That is why you should be careful with very long URLs, because they prevent the user from quickly and easily identifying what the content you offer is about.
Given this scenario, you can provoke two reactions:
The user does not access the site because he feels confused.
The user enters the site and leaves after two seconds.
In the first case, you will only scare away your users and experience low traffic. This will also affect your positioning as many will avoid entering your website.
The second reaction increases your bounce rate , which means that you are not providing the information that the user demands and, therefore, Google will rate you negatively.
Make sure your URLs resemble your titles
This point is related to what I have been mentioning regarding the information that the user demands.
When there is a relationship or similarity between these two elements, you give the reader peace of mind that they will be in a safe place, and that they will find the content they have searched for.
If the opposite happens (the URL is not related to the title), you make the user doubt whether it is a good idea to enter your website or not.