But how do I get other companies to know me and also choose me and not the competition? How do I get clients?
The first essential step is to be very clear about my value proposition, that is, what makes me different from the competition and what needs or pain points I am going to solve. Let's not forget that the success of a SaaS that is taking its first steps or that seeks to grow and consolidate depends not only on offering a good product, but also on its ability to do these 3 things:
Acquire new customers quickly and profitably
Once we are very clear about why we will be useful to other companies, we must show it to our target audience and explain how we will help them improve their processes. To reach them, we must be creative! And find the best channels to reach them with the appropriate message:
Paid Ads: Paid traffic is great for testing offers and saving time in the beginning, but as a long-term strategy it is best to replace it with more sustainable, low-cost options. When advertising, make sure to track CPA (Cost Per Acquisition) and Customer Lifetime Value (LTV). Many startups scale unsustainably and don’t realize it until it’s too late.
Social media: Find niches related to your product and offer advice with vietnam mobile number useful content without being considered a spammer. Share your story and goals and try to win over the community a little. It's a slow, ant-like job but with good long-term results if done well.
Content creation: The better the content you publish and promote, the more you can position your company as an expert in solving that need that many companies have and that your product solves. It is not a short-term solution, it will not generate a lot of traffic or sales instantly, but it is worth investing in positioning. Take advantage of content distribution platforms to generate leads, considering that people tend to be more receptive to explanatory notes or demos than to direct sales arguments.
Partnerships: Don't forget to consider the possibility of establishing alliances with other complementary companies, perhaps you can help each other make money and grow faster by working together. One idea, one email and then everything could change.
Recommendations: Surpassing user expectations with an excellent product and service translates into word-of-mouth advertising that is worth its weight in gold. Here, the CPA is zero and the probability of making a sale is high. You may want to consider whether a model like Airbnb or Uber, which offer discounts for referring friends, could work for your business.