Firstly, the solar energy market is one of the fastest growing in Brazil.
And with all this expansion, demand and competition appear that are ahead of you, generating leads for solar energy.
Knowing how to sell can differentiate your company and help you make a profit , even if you don't have philippine cellphone number the lowest price on the market.
But to sell, especially in the largest customer acquisition channel in this market, it is necessary to understand what solar energy leads are and how to generate opportunities through an Inbound Marketing strategy.
That's why I've brought you the best definition of leads for solar energy and proven sales and capture strategies that will help you optimize the promotion of your business.
Generating leads for solar energy
Basically, a lead is a potential sale that has already shown interest in your solution . And, in this case, in investing in a solar system.
Usually this person searched for something related to solar energy and found your company through organic content or through sponsored ads.
Once a lead, the goal is to guide that person through a sales funnel , which will relate, offer help and solutions through content marketing and, finally, when the lead is at the bottom of the funnel stage , make the offer with an immensely greater chance of closing.
But how is the lead's interest demonstrated?
The lead's interest is signaled through a conversion , whether by filling out data on the website to request a quote, downloading educational material or subscribing to your newsletter, for example.
Therefore, from that point on, this person stops being a visitor and becomes a lead.
The best strategy for capturing leads in the solar energy market
Inbound Marketing is a much cheaper strategy than conventional marketing and makes it much easier to close sales of photovoltaic plants , as this is a product with a high average ticket.
The interesting thing about this strategy is that it’s not you who goes after customers, but the other way around.