The problem is not the dates themselves, but that many brands approach them in the same, predictable way. They create content and advertising campaigns with generic (and sometimes overly commercial) messages that do not connect their brands with the emotions of the moment, wasting great opportunities.
After all, seasons are also trends, so they represent taiwan phone number example opportunities to tune into what is important to people at a specific moment, their emotions and needs. That's why today I want to give you some tips for developing content for every occasion (or as some call it, seasonal content) . Are you ready?
Let's go step by step
As with everything, there is an order that is best to follow. This will help you to develop the right strategies for your business.
1. Establish objectives and audiences
Every year you need to define marketing objectives and within them you need to consider the seasons and special events . A good seasonal marketing strategy can help you, among other things, to:
Improve your positioning;
Retain your current customers;
Attract new customers;
Improve your image.
Likewise, correctly determining your audience will help you identify the most important dates, as well as the most relevant platforms and topics.
Don't forget that the goals you set must be measurable.
2. Plan
Your calendar will be an indispensable tool . In these cases, it is essential to think long-term (so that Christmas doesn't take you by surprise and without anything prepared! )
Remember that holidays can vary between countries and even between regions, so you might need more than one. Break it down into quarters and define the most relevant dates for your target audience and your brand. Try to balance peak and low seasons.