Then, when we detect a deviation from the expected behavior, we will find opportunities to work on omnichannel depending on the moment of the deviation.
Without an initial parameter we have no way of knowing when to act.
Without that parameter against which to measure the actions we take, we cannot learn from them.
In general, the further away they are from the purchasing decision, the more general the campaigns can be.
Personalization is crucial when the user has already passed the consideration stage.
I think the most important thing is the post-purchase moment to generate user loyalty to the brand.
We must not forget that they are buying a good shopping experience, not just a philippine cp number product.
It is the moment that the user will remember the most.
This is the moment when we can make him feel important because he has already decided, and it has to be a heartfelt gratitude for allowing us to help him.
This is the time to build trust by assuring them that if they are unhappy for any reason, we will be there to assist them.
How do you rate aspects such as efficient logistics or unlimited return policies of some brands?
They are key and vary by market.
In Latin America, e-commerce is not yet sufficiently developed for it to be considered 100% natural.
That's at least one or two generations away.
There are still many fears behind buying a product that you cannot interact with and that you pay for in advance.
Offering guarantees generates greater security, especially for new users.
Now, we have to be able to deliver on them, otherwise they will never trust your brand again and will not come back because of the dissatisfaction caused.
We are emotional beings, it is ultimately how we are made to feel that we will remember as users.
If we promise something as a brand, we must deliver to avoid generating resentment and, in their offense, those users never considering us again.