Before reaching this point, we would like to offer in this infographic an overview of the evolution that Marketing has undergone in recent years.
We have stopped focusing on specific aspects of cell phone directory philippines tangible value such as the product , the distribution channel , the price , etc., using traditional media and intrusive techniques to move on to value marketing , in which the user decides when to consume our product or service, going through a relationship of trust and maturing processes until reaching us and deciding that we are going to be their solution provider.
This transformation has been made possible by the role of the Internet user. There is a need to satisfy concerns and feed curiosity. In many cases, this generates enough interest to feed the relationship between the search user and the provider with content, who has learned to be found in order to increase their chances of success, their brand presence and their income.
We no longer go out to sell; it is the user who decides what to buy, where, how and when to do so. It is our job to make it easy for them.
We stop thinking about tangible values to work on values of trust and engagement that enable a long-lasting relationship in which our Potential Client will be convinced that we can offer them the solution they need.
The evolution of traditional marketing to social media marketing
We have moved to another level in Marketing. We must think of global strategies to attract, capture and retain our Potential Clients . We must be able to structure and scale all our actions and offers to end up converting a visitor to our Site into a Client and, ultimately, an ambassador for our brand.
Start by designing an Online Marketing Plan :
Redesign your website to make it more attractive and focused on capturing leads .
Create a Blog where you can talk about solutions for your Potential Clients and offer valuable content.
Increase your presence on social networks where your audience is located.