Ideal for outbound marketing tactics
Flexible and customizable campaign structure
In-depth reporting on revenue, opportunities, and deals
Hierarchical campaign organization for better analysis
Ability to calculate ROI based on budgets and generated revenue
Salesforce's campaigns are an object that you can associate israel girl whatsapp number leads and contacts with for reporting purposes. You can associate contacts manually by updating a property on individual contact records or by uploading a list. You could also automate aspects of that process using process automation in Salesforce.
Outbound Marketing Focus
Because the process of associating contacts with campaigns isn’t automatic, Salesforce campaigns typically work best for outbound campaigns, such as events, calling campaigns, or direct mail. The manual association of contacts with campaigns and the ability to set start and end dates, as well as budgets, makes Salesforce campaigns ideal for tracking and reporting on the performance of outbound initiatives.
Inbound Strategies in Salesforce
While it is possible to use Salesforce campaigns for inbound strategies too, doing so can require a lot of manual work that can be very tedious. You’d need to have unique UTM parameters for every asset and promotional channel. For example, one webpage might need five unique links to indicate if the contact arrived through Facebook, Twitter, LinkedIn, an email or a CTA. On top of that, you’d need workflows within your marketing automation platform to associate contacts with campaigns.
Reporting and ROI
Salesforce campaigns allow you to report on the revenue, opportunities, and deals generated from the contacts and leads associated with them. Additionally, you can set start and end dates and budgets. Because you can track both the budget and the revenue generated for Salesforce campaigns, you can easily calculate ROI.
Hierarchical Structure
Salesforce also allows you to create hierarchies, so you can have a parent campaign and child campaigns. For example, if there’s an annual event you participate in each year, the event itself could be an overarching campaign, and within that, you could have smaller campaigns for each year’s event. This enables you to analyze those campaigns at an aggregate level and individually.
Download: The Ultimate Salesforce-to-HubSpot Migration Guide
HubSpot and Salesforce Campaign Integration
By integrating HubSpot and Salesforce, you can streamline your marketing efforts, synchronize data between platforms, and gain deeper insights into campaign performance. This collaboration between the two platforms enables you to make better decisions, optimize your marketing strategy, and ultimately drive growth and success for your organization.
Streamlining Data Management and Synchronization
Integrating both campaigns can provide a more comprehensive view of your marketing efforts and help you make more informed decisions. By leveraging the strengths of each platform, you can optimize your campaigns and enhance your overall marketing strategy.
To enhance your HubSpot campaigns with Salesforce data, you can set up a bidirectional integration between the two platforms. This integration allows you to synchronize data, such as contact information, deals, and campaign associations, providing a more accurate and complete picture of your marketing efforts.
Gaining Deeper Insights into Campaign Performance
You can also use HubSpot workflows to automatically associate contacts with Salesforce campaigns. This ensures that contacts who interact with your inbound marketing efforts, such as registering for an event through a HubSpot landing page, are also associated with the corresponding Salesforce campaign.
Integrating both campaigns allows you to leverage the unique features and strengths of each platform, leading to more effective and efficient marketing campaigns. By combining the data and insights from both platforms, you can make better decisions and further optimize your marketing strategy to drive growth and success.