Stanley redesigned their website, marketing and expanded their color palette to appeal to this segment of their audience. Sure, there are other popular water bottles that are very similar, but australia email list free download it’s the story that sets it apart. The story is, when you buy a Stanley Quencher, you are buying wellness, exclusivity, belonging, and an accessory that makes a statement about who you are. Once Stanley told the right story to the right people, sales skyrocketed!
That was an example about water bottles, but the same principle applies to any business—even hearing healthcare practices!
When patients purchase a hearing aid from you, what are they really buying? It’s more than just a piece of technology. It is your expertise, a better lifestyle, better health, excellent customer service, customized programming, someone to listen to them and understand them. Everything from your marketing to your waiting room to your follow-up care helps you tell this story.
Community outreach is an organic way to connect with an audience. It creates a local connection. You’re able to build a network around who you are and what your practice represents. It’s something that sticks with patient. Community outreach is generally a low-cost strategy, or sometimes it can be no-cost depending on the event, so it is helpful too, especially for practices that are just starting out. The goal of community outreach is really to make your brand known by that specific group of people that you’re trying to help.
Community outreach can mean so many things depending on your specific community, the time of year, and what you personally feel connected to. Examples include
Attending a local senior fair
Hosting a “Clean & Check” clinic at a senior center
Leading a hearing healthcare discussion at a Chamber of Commerce meeting
It can even include something as simple as stopping into a local business nearby with a business card and a rack card that says how you can help. Even if they don’t need your services, they might know somebody who does. They’ll remember you because of the personal connection you’ve made.