From the sarcastic and brilliant Siri to Tesla’s self-driving car that doesn’t require a driver to Google’s AI that can learn to play video games in just a few hours, artificial intelligence is revolutionizing industries one by one. The next target for AI in 2018 is digital marketing, which is already in a dynamic phase of evolution.
Thanks to the reach of social media and tons of data left behind, consciously and unconsciously, while browsing the internet, AI has great potential in the digital marketing space. Using artificial intelligence for better customer experience, predictive analytics, and targeted marketing will certainly provide great ROI for businesses.
The relationship between AI and Digital Marketing
In the past few years, marketers have been hesitant to email list providers in france AI into their strategies. But 2017 has seen marketers grow more confident about using this technology. This is largely due to the reduction in ambiguity in outcomes as more and more industries have reaped significant benefits.
AI made its presence felt in 2017 through its complementary processes such as Big Data, Internet of Things, and Machine Learning. But these are just components that will eventually contribute to the full unlocking of AI’s potential. The coming years, especially 2018, will see visible changes and impacts due to its applicability.
Let’s take a look at how AI is likely to impact digital marketing in 2018. Below are some of the areas of Digital Marketing that AI can provide a tremendous boost to. These possibilities are still in their infancy, but 2018 could prove to be a pioneering year for AI-powered Digital Marketing.
1 - Personalizing the user experience to a new level.
This is the most crucial area where AI can force its way in and create a significant impact. The consumer is king for any business and content is king for a marketer. If a marketer can align their content marketing strategy with AI, it can be a game-changer. Based on the data collected, such as consumer searches, purchasing behavior, and interests, customized content campaigns can be produced. The key is that this can be done for each and every consumer and prospect.
Chatbots are another example of AI’s impact on enhancing user experience. Chatbots are programmed to interact with consumers based on the data it receives. Traditional chatboxes and text-based communication will soon give way to a multi-dimensional communication system with sensory capabilities like voice and touch. This would personalize the entire experience for users as they get the feeling of talking to a real person with consciousness.
Augmented reality, another aspect of AI, can be leveraged to provide consumers with an option to see and feel the product before actually purchasing. This would make decision making easier as they would be able to perceive the producer before purchasing. This would stimulate a faster response from the consumer and in turn increase revenue.
2 - Make your decisions simpler and easier with predictive marketing.
Every time a user browses the internet, new data is generated and collected for AI analysis. This data can reveal information such as user needs, behaviors, and future actions. Based on this information, marketing can be optimized to deliver the most relevant information. Social media reach also reveals personal information about the prospect, making it easy for marketers to create targeted campaigns.
This subsequently shortens the sales cycle as relevant information is served to consumers on a silver platter. These “predictive” campaigns can significantly reduce the consumer’s search for the product and make decision-making easier. For marketers, they can continue to analyze the consumer through data and even keep them coming back!
These types of AI-enabled algorithms will challenge the mainstream “darlings” like SEO in a big way. With AI powering digital marketing initiatives since the beginning, the chances of trends like SEO and banner ads becoming obsolete are high. After all, who needs SEO and website traffic when you have a detailed report of your prospect?
3 - Use image recognition to get maximum ROI.
Previously, image recognition was confined to identifying isolated objects. But with AI-enabled software, it is now possible to get a detailed description of an image. Amazon’s latest creation, Amazon Rekognition, can actually recognize human faces, emotions, and identify objects.
This technology can be used in a variety of ways across industries. For banking and finance, AI-powered image recognition can be leveraged for faster payment processes and increased consumer security. Social media is a huge source of images. Social media
has always been biased towards visual content, with tweets with images receiving 150 times more tweets and Facebook posts with images receiving 2.3X more engagement. According to this research, the global population shares 3.25 billion images per day. This exorbitant number of images can be leveraged by AI to understand consumption patterns, behaviors, and needs. AI-enabled software will search for images on social media and compare them with a library of images to draw conclusions.