Unlike traditional Marketing, Inbound Marketing only speaks to those who are open to listening.
In traditional marketing campaigns, it is not possible to segment the audience. Even when the magazine what is whatsapp number in philippines is about tourism, for example, the ads can be seen by anyone and not necessarily the audience you want to reach.
, you can attract people who are genuinely interested in the topic and what you have to say.
You can have a closer relationship with your target audience
In Inbound Marketing, it is possible to understand the main pain points, challenges, preferences and needs of the target audience by studying buyer personas.
Buyer personas: these are archetypes that represent your ideal customer, which help us develop strategies to promote your products and services.
This means that the content offered is more efficient because it becomes personalized according to the profile of the people your company wants to reach.
As a closer relationship with the potential customer, your company offers content that answers their questions, creating a relationship of trust, which makes them feel special and closer to making a purchase.
Integrates all actions into a common goal
There is no Inbound Marketing without integrated actions, after all, how are you going to attract more visitors to your website or blog if you don't do it with website optimization strategies (SEO), sponsored links (Google Adwords), Facebook Ads, e-mail marketing, etc.?
By investing in Inbound Marketing, all your marketing efforts will focus on attracting, converting, relating, selling and analyzing, that is, everything will converge towards common objectives, generating leads and boosting sales.
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More sales
In Inbound Marketing, the customer reaches the sales team with a much higher chance of conversion. In addition to already knowing your company, they will have enough information about the product to make a purchasing decision.
By going through the sales funnel and the nurturing process, the lead becomes qualified for the sales team, as they are familiar with your company and are already considering it for purchase.
Data from Forrest Research shows that companies that carry out a quality nurturing process generate 50% more sales-ready leads at a 33% lower cost.