Women’s least favourite colours are orange, brown, and grey.
Posted: Sun Dec 22, 2024 6:21 am
Website Colour Psychology
Major retailers use these stated preferences to attract visito russian email list rs to their web pages, although other strategies come into play as well:
Men’s least favourites are brown, orange and purple.
Orange, although both genders claim not to like it, is often used as a conversion button because for whatever reason, it is noticeable.
Another suggestion regarding conversion buttons: perhaps the button should be the only item of a particular colour on the page.
Black attracts both men and women to luxury items such as cars, handbags, clothing and jewellery.
Orange and yellow, both warm sunny colours, are used to depict children’s “fun” retail items, even though yellow is claimed to cause children to cry when used as a room colour. Smith suggests that perhaps these colours cause excitement as well as anxiety.
Yellow screams “caution!” Also, “Look at me!”
Blue is acknowledged to calm the tension within us, and is often used for the websites of banks, investments, and other institutions which want to inspire trust and induce tranquillity. Blue, however, is not good for food.
Predictably, green suggests nature and environmental matters; green would be a good choice for an outdoors website, or one slanted toward natural products.
Colour preferences on websites are not consistent with popular brown and grey choices for room decor. Also, colour is associated closely with memory, so if someone had a warm and affectionate experience in an orange and yellow room, then that particular person may respond positively to orange and yellow products.
Use caution when tempted to overwhelm your prospective customer with colour. White is recommended as a method of giving your prospect space. The preferred “attracting” colour is most effective when used sparingly, with lots of comforting white areas to leave them emotional room to make their decisions.
Also, Smith recommends changing the website colours, especially the conversion buttons, in order to run periodic tests of conversion rates. He states that he has achieved good results with seasonal preferences for different colours on different websites, suggesting that it may be the change itself that can make a difference.
Major retailers use these stated preferences to attract visito russian email list rs to their web pages, although other strategies come into play as well:
Men’s least favourites are brown, orange and purple.
Orange, although both genders claim not to like it, is often used as a conversion button because for whatever reason, it is noticeable.
Another suggestion regarding conversion buttons: perhaps the button should be the only item of a particular colour on the page.
Black attracts both men and women to luxury items such as cars, handbags, clothing and jewellery.
Orange and yellow, both warm sunny colours, are used to depict children’s “fun” retail items, even though yellow is claimed to cause children to cry when used as a room colour. Smith suggests that perhaps these colours cause excitement as well as anxiety.
Yellow screams “caution!” Also, “Look at me!”
Blue is acknowledged to calm the tension within us, and is often used for the websites of banks, investments, and other institutions which want to inspire trust and induce tranquillity. Blue, however, is not good for food.
Predictably, green suggests nature and environmental matters; green would be a good choice for an outdoors website, or one slanted toward natural products.
Colour preferences on websites are not consistent with popular brown and grey choices for room decor. Also, colour is associated closely with memory, so if someone had a warm and affectionate experience in an orange and yellow room, then that particular person may respond positively to orange and yellow products.
Use caution when tempted to overwhelm your prospective customer with colour. White is recommended as a method of giving your prospect space. The preferred “attracting” colour is most effective when used sparingly, with lots of comforting white areas to leave them emotional room to make their decisions.
Also, Smith recommends changing the website colours, especially the conversion buttons, in order to run periodic tests of conversion rates. He states that he has achieved good results with seasonal preferences for different colours on different websites, suggesting that it may be the change itself that can make a difference.