In this article, we will provide an overview of the concept and how it works, and offer practical tips for successfully implementing it.
What does automated marketing offer?
Automated marketing is based on qatar mobile number list the use of tools that automate certain marketing practices.
Not only do these tools perform everyday marketing functions like email , social media , and website updates, they also provide valuable insights into the types of campaigns and content that are most impactful.
How does it work?
Automated marketing campaigns send targeted, pre-programmed content to potential customers based on certain behaviors and data with the goal of ultimately influencing them to purchase a product or service.
Marketing automation guides leads through a marketing funnel and prepares them to make a purchasing decision.
The essential elements of an automated marketing strategy
To start benefiting from automated marketing , it is key to have a strategy. This strategy should take into account the following key points:
1.- Establish objectives and KPIs
For a strategy to be effective, the objectives we want to achieve must be clearly defined.
Once we have clear objectives, we will have to define the KPIs: cost per lead, profit, customer value, conversion measures, website traffic or ROI.
2.- Find the right tool
There are different tools to implement automated marketing , but the best is Hubspot . With this solution you can design your automated marketing strategy easily and achieve your goals faster.
3.- Segment the database
The leads you collect provide you with a wealth of information, so you should use them to create audience segments to which you can send personalized campaigns.