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The expected revenue of an average lead will depend on how much the average customer spends and the rate at which leads result in conversions. What is the average cost per lead? There’s such a thing as a cost per lead industry average. For instance, B2C ecommerce retailers might want to keep their CPL under $100, while a figure closer to $500 might be a more appropriate cap for a fintech business.


But even if it were practical to gather the sales data of every business in every industry, calculating the true average CPL wouldn’t be useful. It would only apply to a given period and wouldn’t help uk business email database free any business shape its strategy. If you see value in industry research, look into the average CPL among your competitors. Otherwise, treat your break-even point as your key figure when figuring out what’s a good cost per lead for your business.




You’ll be in a solid position if you can keep your CPL below that. Cost per lead benchmarks There’s a different cost per lead benchmark for every industry, platform, and marketing channel. Understanding CPL benchmarks helps businesses determine if they’re paying a competitive rate for leads or if adjustments are needed to optimize their marketing strategy. The CPL benchmark is influenced by factors such as industry type, audience demographics, and the complexity of the sales funnel.