
Of course, the Industrial website is “one more”. That is, the website must help things happen and not simply show them. A good website must make life easier for the customer (facilitating processes, communication channels, training, support, ordering platform, etc.), it must inspire them (through useful content, success stories), it must help them sell (providing tools, lead capture ), but above all it must be alive. Yes, alive. This implies frequent updating. To do this, staff must be assigned to dedicate time to it.