This way you can see what works in your industry

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This way, regardless of whether you have design and programming knowledge or not, you can ensure that your emails are displayed correctly. The best examples for creating responsive design emails The best thing to do when creating responsive designs is to look at how other brands do it. Above all, you should look at your competition. and how to adapt those ideas to your own business. Take note of the following tips so that, as soon as you are inspired, you can get started: 1.- Measure the length of your subject line Responsive design matter The typical desktop inbox displays approximately 60 characters. However, mobile devices only display 25-30 characters , according to an analysis by Return Path. A measure that most marketers are not meeting. After analyzing more than 2 million emails from 3,000 different senders, the analysis found that most mobile subject lines were between 41 and 50 characters long.


Bad practice if you want to engage your office 365 email list subscriber from the first contact. However, before you start shortening your subject lines for responsive design, it's important to have an analysis or percentage of how many of your subscribers will open your emails via mobile versus tablet or desktop. This is the only effective way to determine what the ideal length is . 2.- preheader One of the great forgotten elements of email marketing is the pre-header. It is often overlooked and is a very useful element, especially when emails are viewed from a mobile device. This is the first line of your email and supports your subject line, providing more context to the piece so that you can engage the reader more and be recognized more easily. Preheader length will vary by email client and device, so it's best to run A/B tests with multiple extensions and see which one works best.