Be very careful when searches start to be associated with negative terms on Google.
When a brand starts to be associated with negative terms, the ideal thing is to create a reputation strategy to stay on the first and second pages of Google.
Needless to say, you should always follow Google's quality guidelines .
This way, curious users don't find anything that email database lists poland would prevent them from making a purchase (this part of manipulation is actually fun).
When working on SEO for directories targeting services, we have to take into account that Google geolocates many of these services and this will force us to include the location in the title, description and texts.
But it is better not to do this for the entire directory.
Doing the same thing on the Home page is a mistake since this URL must rank in all locations.
What's wrong?
There are a thousand things that can go wrong, as in any SEO project, but based on our experience we highlight the most common ones.
Although, as always, each case has its own issues.
Indexing
In this type of website that has so much information, if we do not give Google clues we may encounter the problem of the search engine not being able to track our domain.
The problem itself is not that it cannot crawl the domain, but that if it does not crawl what we are really interested in, we can lose ranking on those URLs.
Duplicity
Duplicity is death in almost all cases, whether due to concepts in the URLs or due to the content itself.
We must understand that the content can be made by directory staff (which is ideal) or by users (a problem).
If we leave it up to users to create, for example, a description of their business, they will surely copy and paste from their own website or, in the worst case, from other directories where they have already registered.