Persuasive writing will make you more demanding

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- Digital Marketer, persuasive subject and description In an email marketing strategy, the subject and description are essential parts to attract the user's attention. In these two spaces, it will be essential to use persuasive writing, since it is the first thing the recipient will see. The ideal is to choose a short and simple phrase that will be attractive to the potential client. In addition, it should arouse their curiosity so that they continue reading, and ultimately end up converting. It is also advisable to be precise and clear in the description. In particular, the first line is very important, since it appears visible along with the subject before opening the email. Therefore, the subject and the description play a fundamental role in the customer's decision to open the email or not . This is where persuasive writing must be applied to keep the customer interested.


Digital Marketer is one of the best examples hotmail email list of how to write a persuasive subject and description. For example, it draws attention with a subject like “ First Annual Black Friday Deals .” In this way, it offers its subscribers the first look at the promotions they can obtain. In this matter, it clearly explains to the user the benefits they can obtain by clicking on the link. In addition, Digital Marketer details in the description that this is the first time they have created promotions for Black Friday; which they highlight in bold. In the end, it captures the user's attention and encourages them to discover the offers they offer. 2.- Boden, use of an image In a persuasive email marketing campaign, it is ideal to include an attractive image . “A picture is worth a thousand words” is the saying.