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A recent study shows that mobile apps account for 70% of the total digital time in the US. This is because users can choose from millions of options every day. So, what can you do to make your app stand out, especially with these many options available?
Understanding user behavior is a good start. You can use mobile analytics to gain data and insights to optimize for success. In this article, you'll learn how it works and how you can unlock the secret to user engagement.
What Is Mobile Analytics?
Mobile app analytics refer to those indicators that app developers use to keep track of their app based on user engagement. Several mobile analytics tools collect this information and present it in a usable format.
With mobile app analytics, you should be able to answer the following questions:
What screens do users spend the most time on?
What is the most common gesture in the app?
Which screen in my app has the highest crash rate?
Tracking these metrics will help you properly understand the app user journey and implement useful updates to improve each user's experience.
Mobile Analytics vs. Web Analytics: What’s the Difference?
As stated above, mobile app analytics is collecting, analyzing, and reporting data about an app's general performance. Mobile data analytics has helped service providers create a more enjoyable and personalized experience for each user.
On the other hand, web analytics seeks to track and analyze the data generated by the users who visit your website. By including a tracking code in your website's HTML, web analytics monitors data and identifies each site visitor using cookies.