By knowing which campaigns are most successful in both worlds, you can take steps to improve conversion results. You can also measure which audiences are a better fit for your campaigns, which translates into a higher-quality audience.
Finally, by better understanding the performance of online and offline campaigns, it is possible to outperform the competition by optimizing investments in campaigns with higher conversion rates and lower costs per acquisition.
How does Walmeric help you?
Our solutions are designed to help overcome the challenges of connecting these worlds.
They are based on Artificial Intelligence, a technology that is constantly learning. The more information there is about campaigns that work or not, the more our solutions will learn to target specific audiences or avoid them. With Facebook or Google, it is possible to automate and optimize campaigns with minimal effort, for example with Google Bidding.
In this post, we break down our technology into 4 steps to simplify the process of connecting online to offline.
Lead Acquisition – Ring Pool, Call Me Back
Lead Management – Lead Scoring, Call tracking, Match 360
Conversion Reporting
Attribution
1. Lead Acquisition
Our Ring Pool solution assigns a dynamic phone number to each lead that visits the website. This allows us to assign a unique identity to the lead, which is the first malaysian whatsapp number step in bridging the gap between online and offline. Additionally, our Call Me Back functionality allows leads to quickly fill out a form on the web. The branch or call center immediately receives a call with this information. In less than 30 seconds, our software automatically calls the lead back and connects them with an agent.
This means that it is now possible to do lead management optimally.
2. Lead Management
From the data previously collected, it is possible to apply Lead Scoring (likelihood of purchase), Call Tracking (origin, touchpoints and Call Details Forwarding for call ads ) and finally, Match 360. Match 360 uses all the information above and connects the lead with the agent who has historically had the most success with that type of user. Through Lead Scoring, leads are prioritized so that, based on their propensity to buy, the Contact Center agents speak to them first.
3. Conversion Reporting
We take all the previously collected information and aggregate it into a dashboard that can be integrated into analytics systems and Martech platforms. Now, it is possible to quickly check all leads in any or all stages of the funnel at any given time.
4. Attribution
All the information collected can be viewed in real time to know what is happening with the funnel, products, sales and investments. This helps our clients to better understand specific aspects of their Sales and Marketing strategies.
Using all of the information above, you can analyze the attribution of all of your campaigns to understand your ROI.
For example, you can analyze conversion rates to understand what happens with each cent spent. This will allow you to invest effectively from the beginning to the end of your funnel.
Call center or office agents spend less time on administrative tasks, pre-call research, and dialing numbers. They can now spend more time meeting customer needs and closing sales faster.
And best of all, this data can be used to take informed steps to upsell, cross-sell, and push leads into the final stages of the funnel, convincing them to buy. You can also use this information to nurture lost leads, sending them personalized messages based on successful campaigns. Your marketing teams can find lookalike audiences, or even exclude audiences based on campaign success.