Top Native Advertising Platforms
Posted: Sun Dec 22, 2024 5:39 am
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As a way to break the irruptive pattern of outbound marketing, native advertising has gained a strong prominence. It is a way of promoting content in paid media, taking into consideration the visual aesthetics of the space where it is being advertised, that is, it is content that adapts both in form and functionality to the environment in which it appears, allowing it to impact the user in a less intrusive way than with traditional advertising.
An essential element of this type of advertising is that it is not perceived as such, because it is 100% integrated into the place where it is positioned. For example, when it is placed in an online medium (website, social network, blog), we will see that it is content that fully respects the format and editorial style. However, despite this, for ethical reasons, we must explicitly show that it is promoted content.
However, for native advertising to be successful, it must be quality content that generates some value for its readers. Although it has a promotional message, in addition to highlighting the “native source” of that content, it must not be excessively advertising-based, since it must not break with the philosophy of inbound marketing , which is to be contextual and non-invasive.
Based on this strong prominence, today we can find many pages that work as intermediaries to offer this native advertising service through CPC (cost per click) methodologies, campaign tracking and statistics on their growth. Below, we present the main native advertising platforms that you can use to boost your content marketing strategies :
1. Outbrain
Yaron Galai and Ori Lahav started Outbrain with the mission of helping people discover qatar number for whatsapp content they can trust by being interesting, relevant and timely to them. So it connected perfectly with the goals of inbound marketing and since 2006 Outbrain has built its brand by providing businesses with the opportunity to promote themselves on top information pages through recommendation widgets.
Their platform allows content strategists to promote articles, videos, infographics, slideshows, and other media that provide entertainment or informational value. Outbrain 's publishing sources have a wide reach worldwide, including sites like CNN, Slate, and ESPN. Their website highlights that 80% of companies worldwide (Outbrain offers its services in 55 countries) use their platform for native advertising .
2. Taboola
Launched in 2007 by Adam Singolda, Taboola is one of the most widely used platforms for native advertising . It provides the widgets that content creators need to advertise in the form of web articles, images, and videos. Today, Taboola 's predictive engine positions content on major publishing sites such as Business Insider, Yahoo!, and NBC.
This platform, through its dashboard, allows you to obtain real-time information and data on the performance of your content. Its business model includes the cost-per-click modality with the additional option to pay a little more per click to access the platform's main editors, such as: Forbes, Real Simple and People.
3. TripleLift
Founded in 2012 by Eric Berry, TripleLift is a company that specializes in enabling and optimizing native advertising programmatic tools. Its primary function is to analyze advertising assets and use computer vision data to transform images and videos into native ads that fit the visual aesthetic of the website where the content is to be promoted. Some of TripleLift's advertisers include Toyota, Humira, and Charles Schwab, and some of its publisher partners include Conde Nast, The New York Times, and MSN.
4. Sharethrough
Founded in Silicon Valley in 2008 and now run by CEO Dan Greenberg and Rob Fan, this native advertising platform has large clients around the world and a staff of over 170 people. However, they have offices in New York, Los Angeles, Detroit, Chicago, Austin, London and Canada. One of the features that sets it apart from the market is that clients can follow the impact of the campaign at any time and in real time.
Advanced targeting, detailed statistics, and optimization tools allow advertisers to reach the most relevant audience and achieve effective results. Geozo offers the option of blacklisting and whitelisting for maximum ad reach. Because Geozo is relatively new on the market, the platform can boast of the constant emergence of new traffic. Therefore, it is definitely worth trying this platform at the first opportunity.
5. Bound
Ligatus is a pioneering company in native advertising that was founded in 2005 and now has offices in France, Austria, Spain, the Netherlands, Belgium, Turkey, Switzerland and the United Kingdom. They have more than 14 years of experience in native advertising, performance marketing and content recommendations. Its CEO is Klaus Ludemann and it currently works with clients such as Microsoft, Disney, Spotify, P&G, BMW, among others.
Its goals include facilitating a positive user experience with non-intrusive digital advertising that merges with the publisher's design.
In short, native advertising is an excellent option for those companies that want to promote their content within major media outlets. Knowing which are the most commonly used platforms to do so is a first step to start this strategy in style, among which the following stand out: Taboola, Outbrain, Triplefit, Sharethrough and Ligatus.
As a way to break the irruptive pattern of outbound marketing, native advertising has gained a strong prominence. It is a way of promoting content in paid media, taking into consideration the visual aesthetics of the space where it is being advertised, that is, it is content that adapts both in form and functionality to the environment in which it appears, allowing it to impact the user in a less intrusive way than with traditional advertising.
An essential element of this type of advertising is that it is not perceived as such, because it is 100% integrated into the place where it is positioned. For example, when it is placed in an online medium (website, social network, blog), we will see that it is content that fully respects the format and editorial style. However, despite this, for ethical reasons, we must explicitly show that it is promoted content.
However, for native advertising to be successful, it must be quality content that generates some value for its readers. Although it has a promotional message, in addition to highlighting the “native source” of that content, it must not be excessively advertising-based, since it must not break with the philosophy of inbound marketing , which is to be contextual and non-invasive.
Based on this strong prominence, today we can find many pages that work as intermediaries to offer this native advertising service through CPC (cost per click) methodologies, campaign tracking and statistics on their growth. Below, we present the main native advertising platforms that you can use to boost your content marketing strategies :
1. Outbrain
Yaron Galai and Ori Lahav started Outbrain with the mission of helping people discover qatar number for whatsapp content they can trust by being interesting, relevant and timely to them. So it connected perfectly with the goals of inbound marketing and since 2006 Outbrain has built its brand by providing businesses with the opportunity to promote themselves on top information pages through recommendation widgets.
Their platform allows content strategists to promote articles, videos, infographics, slideshows, and other media that provide entertainment or informational value. Outbrain 's publishing sources have a wide reach worldwide, including sites like CNN, Slate, and ESPN. Their website highlights that 80% of companies worldwide (Outbrain offers its services in 55 countries) use their platform for native advertising .
2. Taboola
Launched in 2007 by Adam Singolda, Taboola is one of the most widely used platforms for native advertising . It provides the widgets that content creators need to advertise in the form of web articles, images, and videos. Today, Taboola 's predictive engine positions content on major publishing sites such as Business Insider, Yahoo!, and NBC.
This platform, through its dashboard, allows you to obtain real-time information and data on the performance of your content. Its business model includes the cost-per-click modality with the additional option to pay a little more per click to access the platform's main editors, such as: Forbes, Real Simple and People.
3. TripleLift
Founded in 2012 by Eric Berry, TripleLift is a company that specializes in enabling and optimizing native advertising programmatic tools. Its primary function is to analyze advertising assets and use computer vision data to transform images and videos into native ads that fit the visual aesthetic of the website where the content is to be promoted. Some of TripleLift's advertisers include Toyota, Humira, and Charles Schwab, and some of its publisher partners include Conde Nast, The New York Times, and MSN.
4. Sharethrough
Founded in Silicon Valley in 2008 and now run by CEO Dan Greenberg and Rob Fan, this native advertising platform has large clients around the world and a staff of over 170 people. However, they have offices in New York, Los Angeles, Detroit, Chicago, Austin, London and Canada. One of the features that sets it apart from the market is that clients can follow the impact of the campaign at any time and in real time.
Advanced targeting, detailed statistics, and optimization tools allow advertisers to reach the most relevant audience and achieve effective results. Geozo offers the option of blacklisting and whitelisting for maximum ad reach. Because Geozo is relatively new on the market, the platform can boast of the constant emergence of new traffic. Therefore, it is definitely worth trying this platform at the first opportunity.
5. Bound
Ligatus is a pioneering company in native advertising that was founded in 2005 and now has offices in France, Austria, Spain, the Netherlands, Belgium, Turkey, Switzerland and the United Kingdom. They have more than 14 years of experience in native advertising, performance marketing and content recommendations. Its CEO is Klaus Ludemann and it currently works with clients such as Microsoft, Disney, Spotify, P&G, BMW, among others.
Its goals include facilitating a positive user experience with non-intrusive digital advertising that merges with the publisher's design.
In short, native advertising is an excellent option for those companies that want to promote their content within major media outlets. Knowing which are the most commonly used platforms to do so is a first step to start this strategy in style, among which the following stand out: Taboola, Outbrain, Triplefit, Sharethrough and Ligatus.