The profiles that already use this innovation are those in the marketing and content creation area, but those in the commercial area are also using it increasingly because they seek to optimize uk whatsapp number list their sales strategies and improve interaction with customers.
In its blog, Hubspot shares three examples of companies that have leveraged generative AI to focus more on customers, and three benefits it offers for connecting more with customers.
The benefits of generative AI for the commercial and marketing sector 1.- Listen to the client and attend to their needs
In collaboration with advertising agency Ayzenberg, generative AI was used to analyse the experiences and concerns of gamers with female, BIPOC and LGBTQIA+ identities in gaming communities. The survey revealed that 70% of respondents had experienced toxic behaviour in games. The integration of GPT made it easier to synthesize the information and identify specific audience segments. Despite the challenges, positive lessons were highlighted on how to tackle online toxicity. Generative AI will be used to understand, demonstrate and address toxic behaviour, with the aim of building more inclusive digital communities and preventing the loss of players and revenue opportunities for gaming companies. This approach can be applied to any audience and topic.
2.- Redefine commercial campaigns aimed at specific audiences
A Black consumer-focused agency was looking to gain new insights into the diversity of African American identity and purchasing habits for its retail and brand clients. They faced challenges with traditional methods, such as closed-ended surveys and focus groups, but did not get the expected results.
So they opted to launch studies on the Glimpse platform, using open-ended questions to obtain detailed data on the purchasing power and shopping preferences of thousands of black Americans.
The data obtained was used to align business strategies, create authentic campaigns and adapt shopper marketing initiatives to meet the needs of Black communities.