In this article, I'll tell you how these variables can influence choosing the right demand generation strategy for your B2B business.
Before we dive into the different strategies, it’s important to understand phone number in korea what is meant by sales ticket. Simply put, sales ticket is the average price a customer pays for your products or services. If the sales ticket is high, it means your products or services are more expensive and therefore demand generation may be more complicated. If the sales ticket is low, your products or services are more affordable and you may need a different demand generation strategy to achieve your goals.
Demand generation strategies for cases with high sales ticket
If your business has a high B2B sales ticket, there are two demand generation strategies you should consider: ABM (account based marketing) and outbound sales prospecting.
ABM is an account-centric strategy that focuses on attracting specific potential customers who are considered most valuable to your business. This strategy involves personalizing your marketing messages and creating a customized experience for each target account. If you have a marketing budget to invest over a minimum period of 6 months, ABM can be an effective strategy.
Outbound sales prospecting, on the other hand, focuses on actively reaching out to potential customers. This is achieved by identifying ideal prospects and sending hyper-personalized Linkedin messages, emails, or phone calls to create interest in your products or services. This strategy is ideal if results are needed in a shorter time frame. And it is much more effective if it is accompanied by a very good plan for disseminating valuable content.