Those with the best skills know that you always have to keep digging deeper.
Let's take a look at some of the more complex insights your rivals' traffic metrics can reveal.
Synchronize your watch: we have 30 minutes and 6 points to discover.
6 Key Takeaways From Competitor Information
Key 1: Who is really leading the competition?
Love and hate, that's what you feel towards your main competitor, since they are always the ones you look to when it comes to planning a marketing campaign.
But hold on a second before we go any further: If you're only judging your competitors by vietnam phone number sample brand awareness, estimated market share, or the frequency of their PR appearances, you may be missing out on the metrics that drive everyone on the Internet crazy.
To find a legitimate digital competitive advantage , check only those five competitors who are exactly at your level.
Find the one with the highest amount of traffic in the last 12 months, check if it shows exponential or stable growth during the year and if it has had any drops in that period of time.
Whether or not it corresponds to offline popularity, take this company's website as a model and create your campaigns with an eye on its successes and failures.
Make sure to check the company's traffic sources and pay attention to the one that receives the most direct traffic - this is a clear sign of great online brand recognition.
Competitor Information - Food Delivery Infographic
Just eat attracts the most direct traffic.
Glovo, however, has the highest relative amount of direct visits, meaning it relies less on promotion and can enjoy better brand awareness.
Just Eat's superiority in direct traffic in Spain can be explained by the brand's popularity in the market.
People already know it and they just go straight to it.
This is the criterion used to conduct research into the volume of traffic for home delivery services.