What to do in these cases? Once the absence of traffic, ranking and backlinks has been verified, what is not needed is deleted. Let's face it, we can safely work in this direction also for media pages and archives by date unless there are needs.
In some cases the problem is not UX but SEO. In fact, there australia email list are many circumstances in which pages must not be modified or deleted. What to do in these cases?
Canonical: indicates on a web page which version Google must take into consideration. If, for example, I have two similar pages and I want Google to consider only one for indexing, I put the URL of the latter in the canonical of the resource to be set aside so Google does not consider it duplicated. A bit like telling Google: “Okay, it’s not valuable content but we need it”.
Noindex: the valid reference for any situation in which you don’t want Google to index the resource, regardless of whether there is a related page or not. If, for example, you have content present on other websites and you have permission to distribute it, you can use the noindex meta tag to publish it without repercussions.
In certain situations you can act with the axe and use robots.txt to close certain sections or directories to Google’s gaze. Despite everything, these are always indications that we give to the search engine and not absolute constraints.