CheiRank vs. PageRank
Posted: Sun Dec 22, 2024 4:41 am
Chances are you're familiar with PageRank.
And while this Google authority metric for websites hasn't been publicly updated since 2013, it's still widely used.
But maybe you are not so familiar with CheiRank and are wondering what it is?
As the Cornell University reference explains , "Google also uses a different algorithm, CheiRank, which determines the importance of a page based on its number of outbound links."
While PageRank is about inbound links, CheiRank is about outbound links.
SEMrush columnist Kevin Indig explains it in easier-to-understand terms:
CheiRank measures the importance of a page based on its outbound links. It is an inverse of PageRank: it is a concept that describes how communicative a node is within a corpus. Let me translate that into English.
If the idea of PageRank is to measure the "strength" of inbound links to the page, the idea of CheiRank is to measure the strength of outbound links to the page.
— Kevin Indig
It's a complex concept to understand, but it further supports the importance of carefully phone code philippines considering how you link.
Outbound Linking Best Practices
After reading about the importance of outbound links, it's clear that you need to think about them when creating content.
But are there best practices you should adhere to when linking from your site to others?
Consider carefully where you link to
Don't link just for the sake of art.
Links in your content shouldn't "look natural" - they have to be.
Outbound links should be used both to cite sources and to allow your readers to navigate a website you reference. It is important to carefully consider the sites you link to, and ensure that they are reputable sources.
If you feel like you need to force links into your content, you're approaching this topic the wrong way. If you write naturally and take note of the sources you use as you research topics and concepts, your links will often make sense.
If you don't trust the site you're linking to, it's best not to link.
John Mu Tweet about outgoing links
Use rel="nofollow" (or rel="sponsored" or rel="ugc") when necessary
There is nothing wrong with monetizing your website or blog by selling in-text (or banner) advertising or even accepting
And while this Google authority metric for websites hasn't been publicly updated since 2013, it's still widely used.
But maybe you are not so familiar with CheiRank and are wondering what it is?
As the Cornell University reference explains , "Google also uses a different algorithm, CheiRank, which determines the importance of a page based on its number of outbound links."
While PageRank is about inbound links, CheiRank is about outbound links.
SEMrush columnist Kevin Indig explains it in easier-to-understand terms:
CheiRank measures the importance of a page based on its outbound links. It is an inverse of PageRank: it is a concept that describes how communicative a node is within a corpus. Let me translate that into English.
If the idea of PageRank is to measure the "strength" of inbound links to the page, the idea of CheiRank is to measure the strength of outbound links to the page.
— Kevin Indig
It's a complex concept to understand, but it further supports the importance of carefully phone code philippines considering how you link.
Outbound Linking Best Practices
After reading about the importance of outbound links, it's clear that you need to think about them when creating content.
But are there best practices you should adhere to when linking from your site to others?
Consider carefully where you link to
Don't link just for the sake of art.
Links in your content shouldn't "look natural" - they have to be.
Outbound links should be used both to cite sources and to allow your readers to navigate a website you reference. It is important to carefully consider the sites you link to, and ensure that they are reputable sources.
If you feel like you need to force links into your content, you're approaching this topic the wrong way. If you write naturally and take note of the sources you use as you research topics and concepts, your links will often make sense.
If you don't trust the site you're linking to, it's best not to link.
John Mu Tweet about outgoing links
Use rel="nofollow" (or rel="sponsored" or rel="ugc") when necessary
There is nothing wrong with monetizing your website or blog by selling in-text (or banner) advertising or even accepting