Amogrowth: Authenticity as Connection
Posted: Sun Dec 22, 2024 4:36 am
AMOGrowth was officially created in 2017 when Migliorini, after quitting all his jobs, decided to embark on a creative path with Noriega in an Argentine province, starting with the creation of content and advertising videos to sell to hotels, but it turned out not to be profitable. After trying different areas within digital marketing and after a study, they realized that social media users were more attracted to content that reflected emotions and with titles that included the word “We love”; that is why they dedicated themselves to several portals from different Argentine regions that followed this dynamic, all called “AMO”.
According to Migliorini, the points considered important to switzerland email address connect and maintain entrepreneurs with their clients are generating valuable content, being on multiple channels, having a means of communication, excellence in content marketing, humanizing the Brand, creating videos, interviews and live broadcasts.
Companies use social media to offer information about their products or services and to connect directly with the public. To know what content to generate on our social media, we first have to know what our marketing strategy is , that is, what result we hope to obtain, and secondly, who we are addressing, who will be our target audience, depending on their profile, one social network will suit us more than another, and one publication schedule or another; but this should not stop seeking to have real and authentic elements, so that the connection with the public is not forced but fluid.
The proposal that has yielded the best results with clients at the AMOgrowth agency is conversation and lived experiences in order to create solutions. Currently, we work with people who say what they want, take risks, and many of them are creators and generators of proposals, and AMOgrowth supports them, thus breaking the routine of having only communication and sales.
On the other hand, the entrepreneur must position himself on social networks, to do so it is advisable to be persistent and insist in order to obtain this result. In addition, it must be taken into account that mistakes will become common and to avoid frustrations it is healthy to view them as part of learning during entrepreneurship, since it is impossible to believe that you have all the correct solutions.
According to Migliorini, the points considered important to switzerland email address connect and maintain entrepreneurs with their clients are generating valuable content, being on multiple channels, having a means of communication, excellence in content marketing, humanizing the Brand, creating videos, interviews and live broadcasts.
Companies use social media to offer information about their products or services and to connect directly with the public. To know what content to generate on our social media, we first have to know what our marketing strategy is , that is, what result we hope to obtain, and secondly, who we are addressing, who will be our target audience, depending on their profile, one social network will suit us more than another, and one publication schedule or another; but this should not stop seeking to have real and authentic elements, so that the connection with the public is not forced but fluid.
The proposal that has yielded the best results with clients at the AMOgrowth agency is conversation and lived experiences in order to create solutions. Currently, we work with people who say what they want, take risks, and many of them are creators and generators of proposals, and AMOgrowth supports them, thus breaking the routine of having only communication and sales.
On the other hand, the entrepreneur must position himself on social networks, to do so it is advisable to be persistent and insist in order to obtain this result. In addition, it must be taken into account that mistakes will become common and to avoid frustrations it is healthy to view them as part of learning during entrepreneurship, since it is impossible to believe that you have all the correct solutions.