Off Page SEO: What is it and why should you consider it?

[Dimaeiya333]

When we talk about SEO positioning, we usually consider techniques such as keyword analysis or page optimization, among others. All of this corresponds to On-Page SEO. However, there is a set of actions that are carried out outside of your site, and that are just as important: we are talking about Off-Page SEO strategies.

Like most users, you probably use the search engine for just about everything. Can't remember an actor's name? You go to Google. Need to buy a rug that lights up in the dark? You go to Google, too.


75% of organic traffic comes from the first three links on the results page, so if you want to be among the privileged few and get the most clicks, you need a good On Page and Off Page SEO strategy .

SEO is search engine optimization, and it is used to improve the positioning of your website in search results. Here you will see what the main types of SEO are and how to do Off-Page SEO efficiently.

Differences between Off Page SEO and On Page SEO

Very briefly, On Page SEO strategies are those that you apply within the website to improve search phone number germany engine positioning, such as keywords or meta tags, while Off Page SEO strategies are those that you apply outside the site, such as link building.

First and foremost, you need to create relevant, accurate, unique, and clear content that Google wants to rank. To this content, you add a set of keywords, among other SEO elements that you can freely control, to tell search engines what your content is about and how to find you. All of this is On-Page SEO.

Now, thanks to the SEO efforts applied previously, Google, Bing or another search engine has already indexed you and will show you among its results, although probably not among the top positions.

Search engines need to know that your pages are trustworthy and provide enough value to rank you at the top, and to do this, the algorithms compare your reputation with that of your competitors. The question then is, how do you help the search engine decide if you are trustworthy and that you provide enough value to them? Through Off Page SEO .