Personalization in the Telco Sector: The Fastweb Example

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The best answer to a question like this is a practical case like that of Fastweb.

This case study demonstrates, in fact, how the challenge of personalization and digitalization can be faced and won. Not only that: it is so important also because the Italian telecommunications company has operated on the market by doing exactly what was said above: it has "changed" its approach to innovation, and then it has established winning collaborations to guarantee the digitalization and personalization of its products.

For example, it has entered into a partnership with Microsoft to be able ghana phone data to offer schools a completely digital service, easy to implement, native to the support structures and which at the same time guarantees maximum security to customers (source: fastweb.it). In this way, the company led by CEO Calcagno has been able to begin a serious repositioning activity, thus carving out a role for itself as a leader in the digitalization sector alongside the telecommunications operators .

As regards the customisation of its services, Fastweb was able to count on the skills of Doxee , which made some of its most innovative products available to it, such as Doxee Pweb® and Doxee Pvideo® .