This essentially means that you need to determine whether the description is informative enough and will help your visitors decide to place an order with you versus your competition. And that raises another tricky question: “How can I help my customers make the decision to purchase?”
Highlight benefits, not just features
People search for products (usually) with a specific intent in mind. Once they land on your store, you want to keep them and show them that it’s your products they’ve been looking for. And it’s not just to belarus phone data increase sales. If they bounce too early and too often, it will hurt your eCommerce SEO .
But here's the problem: buying online is a one-time experience. The buyer can't inspect the product or immediately speak to the sales assistant unless the seller uses live chat to resolve the issue. So it's hard to know exactly what people are paying attention to.
Every purchase journey begins with a need or motivation. People try to buy goods to make themselves or others feel better, to nourish themselves, to educate themselves, to achieve some goal, etc. And your copy should reflect these needs. It should strive to establish an emotional connection between the product and the potential buyer. However, some products are universal, so it can be difficult to present them from the point of view of your customers' needs. This is where knowing your audience comes in.
If you already understand these needs, you can attract a more relevant audience, which will not only increase your sales , but will also reduce your bounce rate. Here are some examples of how you can present your products to target the exact audience:
Are your customers environmentally conscious, for whom “ cruelty-free ” or “ fair-trade ” will be the deciding factors in purchasing from you? Are they concerned parents who are looking for “safe and toxic-free” toys for their children? Are they healthy and fit people who care about the detailed list of ingredients, nutritional table and expiration date of vegan bodybuilding supplements?