So if the customer experience is, for example, personalized and perfectly built on the customer's characteristics, the customer is more inclined to make a purchase.
Or again, the more the consumer experience offered is omnichannel , that is, it is capable of activating and synergistically using the company's communication channels and touch points available, the higher the sales will be as well as the better the relationship with the customer, also thanks to an enhancement of the company's own points of sale.
To summarize: when a consumer buys, he does so both on the basis of irrational bahrain phone data drives, such as the senses, and stimulated by rational levers, which we have summarized with the term customer experience, which includes all those aspects of the purchase that satisfy the pragmatic needs of each consumer.
However, there is another element that plays a fundamental role in the choice of purchase, namely the emotional component .
We talked about the importance of brand experience by showing how a company can make its products even more desirable if it manages to emotionally connote the functional aspects of the customer experience.