To enrich its image with new, more contemporary nuances,
Posted: Sun Jan 12, 2025 4:18 am
generate widespread awareness and involvement, in July Fendi decided to host five videos on its brand new account featuring Sabrina Carpenter, a singer very popular among young people. Five very short contributions that speak the spontaneous visual language typical of the platform , in line with the new institutional communication campaign “F Is For …”. Five topics consistent with the brand's value system: family, courage, freedom, friendship and future. The artist's voiceover accompanies the representation of small moments of “real” life: Carpenter together with friends, who writes music, performs. Always wearing clothes from the latest collection.
The five videos are as many ads published natively in the “For you ” feed and direct users to the new profile and then connect them to a landing page linked directly to the Fendi profile.
In-Feed ads are often a great choice for brands looking to achieve reach and algeria phone data engagement goals: they combine mass exposure and organic distribution , using a rather sophisticated placement. The ads, distributed to the Tik Tok community at scale, allowed Fendi to earn over 4 million views and generate an engagement rate of 5.8% . They also achieved an average click-through rate that exceeded the benchmark by over 158% , and a video completion rate of 59% . With just five In-Feed ads, they gained 15,000 new followers, which is quite significant.
The five videos are as many ads published natively in the “For you ” feed and direct users to the new profile and then connect them to a landing page linked directly to the Fendi profile.
In-Feed ads are often a great choice for brands looking to achieve reach and algeria phone data engagement goals: they combine mass exposure and organic distribution , using a rather sophisticated placement. The ads, distributed to the Tik Tok community at scale, allowed Fendi to earn over 4 million views and generate an engagement rate of 5.8% . They also achieved an average click-through rate that exceeded the benchmark by over 158% , and a video completion rate of 59% . With just five In-Feed ads, they gained 15,000 new followers, which is quite significant.