Podcasting is proving to be a great choice for the B2B world as well.
Posted: Sun Jan 12, 2025 4:07 am
Another important data emerged from the BBC research concerns the subconscious associations that users make with the brand: according to the results, users tend to associate the words heard in the podcast with the brand. This can be an advantage, because it influences the perception that the user has of the brand. For this reason, it is important to work a lot on the narration and on the creation of interesting, engaging and innovative content.
This is the case of Storie Fuori Catalogo by Ikea: a perfect example of how to albania phone data entertain through branded content by telling stories and promoting corporate values such as sustainability, the importance of sharing and family conviviality.
However, we cannot forget that B2B communication, unlike B2C, is aimed at a more niche audience. It is therefore essential to find the most suitable strategy, tone of voice and topics to discuss. In this context, it is worth mentioning the IBM Cloud Podcast on topics related to the cloud-native world and Microsoft's Security Unlocked which delves into the issue of cybersecurity.
So: what is branded content? To conclude our discussion, we can say that branded content opens new avenues in the creation of a marketing strategy and offers infinite possibilities to promote your brand in a completely innovative way, focusing more on the values and culture of the brand without limiting yourself to the more traditional product advertising. Finally, we must take into account that it is a phenomenon in constant evolution and as such requires continuous research and experimentation.
This is the case of Storie Fuori Catalogo by Ikea: a perfect example of how to albania phone data entertain through branded content by telling stories and promoting corporate values such as sustainability, the importance of sharing and family conviviality.
However, we cannot forget that B2B communication, unlike B2C, is aimed at a more niche audience. It is therefore essential to find the most suitable strategy, tone of voice and topics to discuss. In this context, it is worth mentioning the IBM Cloud Podcast on topics related to the cloud-native world and Microsoft's Security Unlocked which delves into the issue of cybersecurity.
So: what is branded content? To conclude our discussion, we can say that branded content opens new avenues in the creation of a marketing strategy and offers infinite possibilities to promote your brand in a completely innovative way, focusing more on the values and culture of the brand without limiting yourself to the more traditional product advertising. Finally, we must take into account that it is a phenomenon in constant evolution and as such requires continuous research and experimentation.