We mentioned this when we saw what Growth Marketing is . The starting point is the person who is going to use the product, who is going to consume the brand. And investigate where they are, what social networks they use, what they are like, what problems they have. Then, use that information to make contact.
Immediately after, you have to think about which channels whatsapp database to use to reach that person. These could be social networks or a blog. You can also work with SEO to be in Google search results, where the audience that doesn't know you yet is searching.
The idea is to create the ideal content to reach that user. Analyze the results of the communication to know if it is working or not, and if there are opportunities for improvement.
Growth Marketing gives you the opportunity to use the data you get from each contact with a customer. This allows you to test different actions for each part of your strategy. If the tests work, you can repeat them, and thus continue to grow.
For example, a home appliance brand can test out recipes on their blog. If they work and bring in traffic, that means more customers. They can also create a downloadable book or videos and boost their organic customer acquisition.