Social networks are digital platforms that bring together groups of individuals with common interests or activities, facilitating the exchange of information. The most widely used social networks, on the other hand, offer a space where it is possible to share experiences, discover content and learn about the latest trends.
Social media is an essential part of the lives of millions of users around the world. Not only have they transformed the way we interact, but they also have a direct influence on how we consume and sell products or services.
These digital platforms are, without a doubt, useful whatsapp data tools for entrepreneurs. In this article we are going to tell you what social networks are , which are the most used social networks and how to take advantage of them to increase sales in your online store .
Entrepreneur promoting her products on one of the most used social networks.
What are social networks?
Social networks are sites and applications in the virtual world that operate on different levels, such as professional and personal, allowing people to exchange information.
These platforms facilitate communication, collaboration and connection, enriching daily interactions and expanding contact networks in a simple and accessible way.
Types of social networks
Social networks can be classified into two types:
Horizontal social networks : those that do not have a specific theme, but rather are aimed at all types of users. They function as means of communication, information or entertainment. Facebook, X or Instagram are examples of this type of social networks.
Vertical social networks : These connect people with specific interests, such as music, work, or sports. For example, Flickr focuses on photography, while LinkedIn connects professionals and those looking for job opportunities.