Technological tools in logistics

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It is important to understand a significant limitation: optimization of logistics costs should not lead to a decrease in satisfaction of the end consumer of the transported products. Potential savings on transportation may not cover the increase in costs of retaining and attracting customers who will go to competitors if their favorite products are not on the shelves. That is, a simple reduction in the frequency of deliveries will most likely have a negative effect. In such a situation, it is necessary to choose automation of processes as the most effective approach, ensuring a reduction in costs without reducing efficiency. To do this, it is necessary to monitor innovations and the introduction of technologies in this area.

A global example is the Inditex company, a world leader in the fashion senegal telegram industry, whose owner is one of the ten richest people on the planet. This network includes brands such as Zara, Massimo Dutti, Bershka and others.

Inditex was one of the first companies on the market to use AI models to forecast demand and optimize supply chains. It is also the first major fashion company to implement RFID technology on a large scale: each item is tagged with sensors, and its path is tracked in real time from production to sale.



Zara Logistics



Having this array of data and being able to process it correctly, the company sets up its logistics flows as efficiently as possible: delivery, stock levels, rotation. The chain's stores have the best time-to-market and rotation speed indicators on the market. Every time a customer enters a store, which happens on average once every three months, they always see a new assortment. This provides return traffic and high conversion, and also increases the average bill. As a result, the company's competitive advantage was provided by its built logistics based on modern technologies.



First of all, to be able to optimize the company's logistics chains, they must be transparent. Technological transport management systems (TMS), adapted to Russian realities, help track and plan shipments, improving route efficiency and reducing costs. These are tools such as "Mappa: Logistics Monitor" and "Megalogist TMS", integrating with "1C", or Pooling Plus (a cloud service that works on a subscription basis).

With large volumes of transportation, it makes sense for a company to invest in the implementation of automatic identification and data collection: using barcodes, RFID tags or QR codes to automate the accounting of goods and reduce errors. If it is necessary to monitor vehicles in real time and create complex routes, GPS trackers and telematics are used. There are ready-made solutions on the market: for example, Scanport, RFIDLab and I-Teco, and modules for working with barcodes and RFID are also available in such complex systems as 1C: Trade Management and My Warehouse.