Now you’re probably wondering, how much does a TikTok ad cost? The answer is it depends. The cost of your TikTok ad will vary depending on the ad format that you choose, your ad campaign objective, your target audience, and the industry that you are in.
TikTok also requires a minimum of $500 campaign budget, unlike Facebook where you can start a campaign for as low as $1. They also use a cost-per-mille metric (CPM) instead of cost-per-click (CPC). This means that an advertiser will be paying $10 for 1000 views.
Of course, the more large-scale your ad is, the more expensive it will be. While TikTok doesn’t publish their pricing, it is said that Brand Takeovers can cost from $20,000 to $200,000. Branded Hashtags, on the other hand, can cost up to $100,000.
While TikTok Ads is not the most low-cost option out there, if you create an engaging and personalized ad for your france telegram audience, you’ll be able to maximize your ad budget. Who knows, your ad might even go viral!
V. Who Can Use TikTok Ads?
A. Brands marketing to customers 30 and under
People tend to gravitate toward a specific social media platform, and TikTok is no exception. Their audience is mostly Gen Z, with 66% of them under 30 years old, and 41% between 16 to 24 years old.
While there are older users on the platform, it’s still safe to say that the younger your demographic is, the more success you’ll find on TikTok.
B. Brands targeting women, especially those aged 18 to 25
TikTok audience skews toward women. For example, for the age group 18 to 25 years old, 24.7% of them are women, while 18.1% are male. Certain industries that target women, such as cosmetics, fashion, and body care, tend to find success in TikTok as well.
C. Brands with (or hoping to build) a strong presence in Asia
In 2020 alone, there are 300 million downloads for TikTok in Southeast Asia. It’s definitely one of the fastest-growing and most popular platforms in Asia, particularly in Indonesia, Vietnam, and the Philippines. So if you’re looking to build your brand there, now is the time to start.
D. Brands that are geared towards fun, lighthearted content
Now you’re probably wondering, how much does
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