What is the purpose of public relations in a company?
Posted: Tue Jan 07, 2025 8:51 am
For many things! Being a multidisciplinary area, public relations specialists can support a company in:
Improve brand reputation.
Staying top of mind with potential consumers.
Expand your number of clients.
Inform about new products or services.
Shutting down or intervening in a media crisis.
Strengthening relations with the media.
In addition to supporting brand ecuador phone data building and generating trust in the products or services that a company markets.
What is the purpose of public relations in marketing?
Within the area of marketing, public relations serve to:
Support in the development of advertising campaigns.
Promote the promotion of products and services.
Open additional communication channels to those of the marketing area.
Improve brand perception and thereby encourage purchases.
Identify and emphasize the value of a product or service for consumers.
You may be interested...
Article
What is marketing and how does it help businesses?
Image from: What is marketing for and how does it help businesses?
Having a public relations expert on the marketing team is one of the best recommendations for companies, as it adds value to any strategy, amplifying the message included in each of the marketing actions, favoring reception and ensuring the success of the campaign.
Types of public relations
There are various types of public relations depending on the needs of the organizations and where they are focused. It is possible to distinguish these seven:
Internal
External
Business
Institutional
International
Policies
Personal
Let's talk about each of them depending on their classification, shall we?
Types of public relations according to their audience
Internal public relations
Their objective is to reach the collaborators of an organization, improving the work environment, the relationship they have with the company and hopefully the sense of belonging.
Example of internal public relations: an internal communication campaign where the sustainability actions implemented within the organization are made known.
External public relations
External public relations are considered to be all those that involve actions outside the company, with the objective of reaching new clients, strengthening the company's image or changing the perception of the brand.
Example of external public relations: a media event dedicated to communicating the launch of a product.
Improve brand reputation.
Staying top of mind with potential consumers.
Expand your number of clients.
Inform about new products or services.
Shutting down or intervening in a media crisis.
Strengthening relations with the media.
In addition to supporting brand ecuador phone data building and generating trust in the products or services that a company markets.
What is the purpose of public relations in marketing?
Within the area of marketing, public relations serve to:
Support in the development of advertising campaigns.
Promote the promotion of products and services.
Open additional communication channels to those of the marketing area.
Improve brand perception and thereby encourage purchases.
Identify and emphasize the value of a product or service for consumers.
You may be interested...
Article
What is marketing and how does it help businesses?
Image from: What is marketing for and how does it help businesses?
Having a public relations expert on the marketing team is one of the best recommendations for companies, as it adds value to any strategy, amplifying the message included in each of the marketing actions, favoring reception and ensuring the success of the campaign.
Types of public relations
There are various types of public relations depending on the needs of the organizations and where they are focused. It is possible to distinguish these seven:
Internal
External
Business
Institutional
International
Policies
Personal
Let's talk about each of them depending on their classification, shall we?
Types of public relations according to their audience
Internal public relations
Their objective is to reach the collaborators of an organization, improving the work environment, the relationship they have with the company and hopefully the sense of belonging.
Example of internal public relations: an internal communication campaign where the sustainability actions implemented within the organization are made known.
External public relations
External public relations are considered to be all those that involve actions outside the company, with the objective of reaching new clients, strengthening the company's image or changing the perception of the brand.
Example of external public relations: a media event dedicated to communicating the launch of a product.