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Andrew Capland, founder of Delivering Value and former head of growth at Postscript Katelyn Glass, founder of e-commerce and marketing agency Fifty Six and former COO of Rowing Blazers Sean Ellis, Dropbox’s referral program pioneer Ron Berman, associate professor of marketing at the University of Pennsylvania’s Wharton School‍ Phil Cisneros, creative content director at memorial diamond brand Eterneva Growth marketing, explained in <250 words Growth marketing is


deems the key metrics in its funnel. The goal of growth marketing is relatively tunisia number screening simple: improved engagement and conversion metrics throughout the marketing funnel. “Growth marketing is the end-to-end job of acquiring users from the top of the funnel all the way to retaining those users,” Uber growth marketing manager Jonathan Martinez told MarketerHire. “Growth marketing is the end-to-end job of acquiring users from the top of the funnel all the way to retaining those users.” Wait, so what’s growing, exactly? Growth marketers might focus on lifting… Click-through rate Conversion rate Monthly active users That’s right: growth marketers don’t confine themselves to top-of-funnel metrics. “A growth marketer's core function is to identify marketing channels, solutions, [and] ideas that will efficiently drive new customers to the brand and increase revenue,” growth marketer and marketing contributor at Synthetix Michael Griffith said.