Maximize the benefits of membership binding!

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After binding, what next?
Through the case of Yi Shengshi, we understand that for successful binding, we should not only pay attention to the binding itself, but also focus on whether the member experience before and after binding is good and smooth.

After the consumer completes the binding, the automatic journey designed by Yishengshi through MAAC will be automatically triggered , and a message inviting the customer to complete an interactive Q&A on LINE will be automatically triggered. The Q&A will also automatically become a "focus label" in the background, allowing the brand to have a better understanding of the binding. Take your membership to the next level!

When customers click "START" in the message image and use the set keywords to automatically respond, they can quickly click to answer questions on LINE, including product preferences, usage habits, family members, etc., and each click will be automatically Attaching focus labels and turning them into consumer data allows Yishengshi to create oman whatsapp phone number member profiles in a short time. After completing the Q&A, the LINE automatic journey is triggered to send coupon rewards, thereby stimulating the desire to purchase. The overall binding membership questionnaire completion rate is 50%, and the coupon redemption rate is as high as 70%!

After binding as a member, the LINE OA graphic menu will be automatically switched to a member-only version, and customers can use digital membership cards, coupons, and check bonus points on LINE. Hans, e-commerce manager of Yishengshi, pointed out that compared with general brand apps, LINE is more approachable for most consumers. It omits the download step and will also reduce problems such as consumers forgetting their account passwords. As usage stickiness increases, the conversion rate of push messages and member repurchase rate will naturally increase a lot.

The case of Yi Shengshi tells us that brands do not necessarily pursue a large or rapid growth in the number of bindings when it comes to bundling strategies. What's more important is that in every day and every activity, we use a smooth and intuitive binding journey to seize every opportunity to contact consumers and guide them to become loyal members step by step.