3 correct principles to build an efficient MarTech Stack

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Problem 3: Too much shelfware
When a marketing team subscribes to too many tools, it's easy for software to sit idle on the shelf. This kind of software is also jokingly called shelfware. The so-called "too many tools" means that there are not enough manpower and talents to use these tools. Looking deeper into the reason, it may be because the company's development goals do not require so many tools to be achieved, or it may be because the company has not found the right talents or created the right mentality and culture so that employees are willing to learn and use them with an open mind. New tools.

This article proposes 3 principles so that you can mexico whatsapp phone number comprehensively check whether your MarTech Stack is healthy and reasonable at all times:

Principle 1: Establish the core direction first, then find solutions
Before establishing a MarTech Stack, a brand should first establish the core of marketing. Aspects that can be considered include:

What is the core strategy?
What are the core channels?
What are the top issues that should be solved/optimized?
For example, Tianxia Magazine is a media that has a large number of subscribers and needs to push a large amount of news information. Therefore, their strategy requires a powerful CRM system to manage member information, and a channel that can intensively send messages and develop active/loyal readers. Therefore, they decided to use Salesforce Marketing Cloud to manage member data, and also defined LINE as one of their core channels for interacting with customers, and used MAAC , the preferred LINE marketing platform , to conduct frequent daily interactions with members.