YouTube has decided to put the brakes on (and completely ban) advertising directly related to alcohol, gambling, politics and prescription drugs in the ads that open in its header and are visible at the top of the website or app of the famous Google video platform.
these advertising restrictions will result in “a better experience for users.”
Banner ads are one of the first things that users' eyes are drawn to when they access YouTube , so it is understandable that the popular video channel has decided to ban ads for drugs, alcohol or gambling in the ultimate aim of making the platform more inclusive for everyone. As for the ban on political advertising, YouTube will thus be free from any potential controversy, such afghanistan phone number as when Donald Trump bought the platform's banner to place his ads for three days in a row during the 2020 election campaign.
According to YouTube, ads in its header can translate into potentially massive reach and awareness , but from now on this megaphone will no longer be available for certain types of advertising.
Since the end of last year, Google has allowed its users to limit the number of alcohol and gambling ads that reach their YouTube eyes (something that would also apply to the header). In addition, in 2020, YouTube changed the rules governing ads in its header to show mostly personalized ads and not so much those that have been reserved for entire days by advertisers.
For years, Google has been implementing changes to its advertising policies to control what can and cannot be shown in its ads . It has recently introduced, for example, changes to curb advertising that feeds on hate, fake news and conspiracy theories around COVID-19.